It’s 2018 and small businesses should definitely be using digital marketing. There are many tips out there. However, we’ve put together the top digital marketing tips for small businesses in 2018 from Ni SEO Company London so read on to find out more about what these tips entail.
Small businesses have always needed SEO, but they should be using it now more than ever. However, don’t optimize your site solely for the search engines because you want your website and content to look like it was written by a human. There are many search engine optimization techniques and methods out there, so do your research on SEO. If in doubt, then hire an SEO agency to handle your SEO because they will provide you with a strategy that will increase your chances of ranking on the first few pages of Google for competitive keywords.
Build An Email List
If you want to increase your sales for the long-term and you want to improve interaction, then you should build an email list. The best way to quickly build an email list is to create a one page website and offer something for free in exchange for people’s email addresses, such as a discount code or informational product. Give something useful and of value, and don’t forget to pay to advertise your one-page site, also known as a squeeze page. As your list grows, you can send out emails when you have new products/services or when you have a sale going on or anything else you want your list to know.
Use Social Media
Market your business on social media by creating videos and sharing them. Share them on Twitter, Instagram, Facebook and at least 2-3 other social media sites, including YouTube. Create at least 1-2 videos per week and don’t forget to be consistent. You don’t want to use social media every now and then because the more active you are and the more content you share, the more engagement you will receive.
Take advantage of the different tools different sites like Konker SEO offer. You might be surprised at what kind of results you’ll generate with social media. Once again, if you can’t grasp the concept of social media marketing or you don’t have time, then hire a professional.
Those three digital marketing tips can help out any small business. This includes yours. Give them a try today and see for yourself how effective they are and what kind of results you can achieve.